REQUEST FOR PROPOSALS (RFP)
Website Redesign & Development Services
Issued by: Florida Housing Coalition, Inc.
Website: https://flhousing.org
RFP Release Date: 12/12/2025
Responses Due: 01/15/2026
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1. ORGANIZATION OVERVIEW
The Florida Housing Coalition (FHC) is a statewide nonprofit organization working to ensure all Floridians have safe, decent, affordable housing and the resources to maintain it. We provide training, technical assistance, policy guidance, research, and capacity-building to local governments, nonprofits, and partners across the state.
Our current website serves a broad network of over 3,400 housing professionals, members, policymakers, and practitioners. While we completed a redesign in recent years, the final product does not meet our needs for usability, navigation clarity, internal manageability, and content organization.
2. PURPOSE OF THE RFP
FHC seeks proposals from qualified WordPress website developers or development firms to redesign and rebuild flhousing.org using a modern, accessible, mobile-responsive, and easy-to-maintain WordPress framework.
We do not need brand strategy, logo development, or messaging services.
We do need a developer skilled in implementing a template-based WordPress site with custom configurations, a user-friendly backend structure, and integration with several existing systems.
The new site should emphasize:
• Clear and intuitive navigation for diverse users
• Modern, accessible design (ADA compliance / WCAG 2.1 AA)
• Strong search and filtering functionality
• Event, training, and membership structures with integrations
• Streamlined content management for staff
• Scalability for future updates
3. PROJECT GOALS
The redesigned website should:
1. Improve user experience across stakeholders (members, local governments, partners, funders, public).
2. Present information clearly through intuitive navigation and visual hierarchy.
3. Integrate seamlessly with existing tools, including:
o Wild Apricot (membership)
o Thinkific (courses)
o Whova or similar event platforms
o Email marketing tools
4. Use a modern WordPress template (not a fully custom-coded site) with customization as needed.
5. Ensure ADA/WCAG compliance for accessibility.
6. Allow FHC staff to easily update content, create pages, and manage events without developer support.
7. Improve site speed, SEO structure, and mobile performance.
4. SCOPE OF WORK
The selected developer will be responsible for:
4.1 Project Planning & Discovery
• Review current site structure, content inventory, and navigation issues.
• Conduct a kickoff meeting with FHC staff.
• Provide recommendations on templates/themes suitable for our needs.
• Propose updated site architecture and sitemap for approval.
4.2 Design & Development
• Install WordPress on FHC-hosted server or hosting of choice.
• Customize a reputable, well-supported WordPress theme.
• Implement a homepage design and up to 10 key interior page templates.
• Ensure responsive, mobile-first design.
4.3 Functionality Requirements
• Robust site search
• Filtering for resources and publications (e.g., by topic, date, type)
• Blog / newsroom functionality (We currently blog on Substack and may continue to use it in tandem with the website)
• Event or training calendar (embedded or WordPress plugin)
• Easy-to-use content editor (preferably Gutenberg blocks or a visual page builder)
• Social media integration
• Analytics setup
• SEO-friendly structure
4.4 Integrations
(Please note: we are not requesting custom API engineering; we expect standard integrations or embeds.)
• Wild Apricot: member portal and member-only content; Connect website forms and newsletter sign-ups
• Thinkific: course links or embeds
• Whova: for conference/event info (embedded or linked)
4.5 Migration
• Migration of existing content, including blog posts, news items, and publications
• Clean-up of outdated or redundant content (with FHC guidance)
• Redirects for SEO continuity
4.6 Testing & Launch
• Browser, mobile, and accessibility testing
• Soft launch on staging environment
• Staff training session
• Final launch support
4.7 Post-Launch Support
• 60 days of technical support for bugs or adjustments
• Provide recommended maintenance schedule and any ongoing service options
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5. DELIVERABLES
The selected vendor will deliver:
1. Approved site architecture
2. Design mockups (homepage + key templates)
3. Fully built WordPress site using approved theme
4. Content migration
5. ADA/WCAG compliance checks
6. Integration setup
7. Training for FHC staff
8. 60 days of post-launch support
6. TIMELINE
FHC aims to begin work in February 2026 and launch in June 2026.
Respondents should include a detailed timeline from kickoff through launch.
7. BUDGET
Total budget for this project is not to exceed $12,000.
Proposals should include a clear cost breakdown, including:
• Design
• Development
• Content migration
• Integrations
• Training
• Post-launch support
• Any optional add-ons
8. PROPOSAL SUBMISSION REQUIREMENTS
Please include the following in your response:
1. Brief company/individual profile
2. Relevant experience with nonprofit or mission-driven organizations
3. Links to 3–5 WordPress sites you have designed/developed
4. Description of your proposed approach
5. Project timeline
6. Detailed cost estimate
7. Two professional references
8. Any assumptions or exclusions
9. EVALUATION CRITERIA
Proposals will be evaluated based on:
• Demonstrated experience with similar WordPress projects
• Ability to work within the specified budget
• Clarity and feasibility of the proposed approach
• Quality of portfolio
• Understanding of nonprofit needs
• Timeline and availability
• Cost competitiveness
FHC reserves the right to request clarification, negotiate scope, or decline all proposals.
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Submission Instructions
Please submit your proposal as a single PDF to:
Amanda Rosado
Chief Operating Officer
Florida Housing Coalition
Email: rosado@nullflhousing.org
Proposals must be received by January 15, 2026, at 11:59 pm EST.
Questions
Questions regarding this RFP may be directed to:
Amanda Rosado
Email: rosado@nullflhousing.org
Questions will be accepted through January 10, 2026.