1. Introduction
Heka Leka is a non-profit foundation based in Ambon, Indonesia, dedicated to improving the quality of education and human resources in the Maluku province. Our vision is to nurture serving leaders who are globally competent, culturally rooted, and contribute positively to their communities.
We are seeking proposals from experienced web developers to create a new official website for the Heka Leka Foundation. This project will replace our existing site (www.hekaleka.org) and align with our new, refreshed branding (refer to instagram.com/hekaleka for brand elements). The new website will serve as our primary digital platform for communicating our mission, engaging with supporters, and collecting donations.
The design mockups for the required pages have been provided and should be used as the primary reference for the website’s structure and aesthetic.
2. Project Goal & Target Audience
The primary goal is to create a professional, user-friendly, and easy-to-maintain website on the WordPress platform that effectively tells our story, increases online visibility, and drives action (donations, volunteer sign-ups).
Primary Target Audience: Individuals in Indonesia and the Netherlands interested in supporting children’s causes, potential volunteers, and donors.
Secondary Audience: Global audiences interested in our work.
3. Scope of Work
The selected developer will be responsible for the design and development of a complete, mobile-first WordPress website.
3.1. Page Requirements: The website will consist of approximately 5-7 main pages, based on the provided design files:
Homepage: An engaging landing page summarizing our mission, programs, and impact, with clear calls-to-action. Should feature editable banners.
About Us: Detailing our history, vision, mission, values, team, and contact information.
Our Programs: A main page with an overview of our key initiatives across 4 pillars. The structure should allow for adding new sub-pages for specific long-term programs under each pillar in the future.
Get Involved: Information on how people can support us through donating, volunteering (using an embedded Google Form), and shopping our merchandise (linking to existing Shopee/Tokopedia platforms is acceptable).
News & Blogs: A section for updates, articles, and stories. Should allow for pinning important posts to the homepage.
Contact Us: A simple contact form and our location/contact details.
3.2. Design, User Experience & Performance:
The website should try to follow the clean design aesthetic shown in the provided PDF mockups. But you are able to suggest element modifications that you are more comfortable with.
The site must be fully responsive and function on ALL devices but particularly the “mobile-first” approach is mandatory as we expect > ~95% of traffic to be from mobile devices. (Therefore we’ve only provided a mobile-first design, for your reference)
Crucially, the website must be optimized for performance and checked for fast load speeds on a 3G connection in Indonesia
4. Key Functional Requirements
Content Management System (CMS): The website must be built on WordPress, configured to allow non-technical staff to easily update content.
Donation System Integration: A robust and secure donation system with two payment gateways:
Midtrans: For domestic donations (IDR).
PayPal: For international donations (e.g., USD, EUR).
The donation flow should be simple, as shown in the mockup.
Multilingual Capabilities: The primary language is Bahasa Indonesia, with a seamless automatic translation feature for English and Dutch.
Search Engine Optimization (SEO): The site must be built with SEO best practices (title tags, meta descriptions, clean URLs, etc.).
5. Inspiration Websites
Below are some sites with similar types of requirements for you to review:
globalfundforchildren.org
sos.or.id
tamanbacaanpelangi.com
6. Project Timeline & Success Measurement
Timeline: The completed website must be launched by August 31, 2025.
Success Measurement: The success of the project will be measured by an increase in website based action including:
Number of donations received.
Number of volunteer applications submitted.
7. Proposal Requirements
Interested developers must submit a proposal that includes the following:
7.1. Company/Developer Profile:
A brief overview of your company or individual profile.
A portfolio of past WordPress projects.
Specific examples or case studies of previous work involving Midtrans payment gateway integration.
7.2. Detailed Quotation: Your financial proposal must be broken down into three distinct parts:
Part A: Website Development Cost: A fixed, all-inclusive price for the initial development up to the deadline
Part B: Ongoing Maintenance Cost: A proposed cost for minimal maintenance, equivalent to approximately 1 day per month or 1 working week every 6 months for minor requests/edits.
Part C: Required Paid Plugins: A list of any WordPress plugins you recommend (for translation, security, etc.), including their purpose and annual cost.
7.3. Proposed Timeline:
A detailed project plan with key milestones, demonstrating how you will meet the August 31, 2025 deadline.
8. Submission & Contact
Please submit your complete proposal via email to fida@nullhekaleka.org no later than July 15, 2025.
We look forward to receiving your proposal.
Sincerely,
The Heka Leka Foundation