Breadstack mission is simple: to help our clients increase their online sales.
Breadstack is built in Canada to address the real challenges of cannabis retailers. We sync inventory in real time, manage orders, and handle payments, delivery, and fulfillment—seamlessly integrating with POS systems so retailers spend less time on manual tasks and more time delighting customers. Our SEO-optimized online storefronts, live chat, marketing tools, and robust analytics remove friction and drive growth. Compliance is baked in at every layer (age checks, province rules, secure payments), letting clients launch and scale confidently. Join us to simplify complexity, increase revenue, and shape the future of cannabis retail commerce.
About the Role:
We are seeking a highly skilled Senior Web Developer and WordPress Specialist with a proven track record of building robust, high-performance WordPress solutions from scratch. This is a senior, hands-on role for developers who think in systems, write clean architecture, and care deeply about performance, maintainability, and code quality.
This role is not focused on page builders or off-the-shelf themes. You will be expected to design and implement custom themes and plugins, make thoughtful technical decisions, and raise the quality of the codebase through example and leadership.
Responsibilities:
Architect, develop, and maintain custom WordPress themes and plugins
Implement clean, scalable PHP using OOP and MVC principles
Translate high-fidelity designs into precise, responsive front-end implementations
Build flexible content systems using ACF and ACF Blocks
Extend WordPress core via APIs, hooks, filters, and custom REST endpoints
Design and optimize database schemas and queries
Deliver consistently high performance and strong Lighthouse scores
Integrate complex third-party services and APIs
Maintain strong version control discipline using Git
Review, refactor, and improve existing codebases
Mentor junior developers and contribute to technical direction
Collaborate effectively with designers, product managers, and engineers
Must Haves
Technical
Minimum of 3 years of professional experience developing custom WordPress themes and plugins
Expert-level proficiency in:
PHP, MVC architecture, and OOP design
WordPress core APIs, classes, hooks, and REST API
SQL, database design, and performance optimization
ACF and ACF Blocks
JavaScript (vanilla, jQuery, AJAX)
SCSS and modern CSS frameworks (Tailwind, Bootstrap)
Node.js, npm, Gulp, and Composer
Proven experience with third-party API integrations (XML, JSON)
Demonstrated ability to deliver fast, optimized, production-ready sites
Advanced Git usage (command line), including rebasing and conflict resolution
Strong understanding of Linux environments, CI/CD pipelines, and Docker
Exceptional attention to code quality, structure, and documentation
Soft Skills
Fluent English communication skills
Experience working on shared codebases with multiple developers
Ability to lead, mentor, and set technical standards
Highly organized, accountable, and self-directed
Proactive communicator who takes ownership of outcomes
Nice to Haves
Experience with GSAP, React, or JSX
Native Gutenberg block development
WooCommerce and headless WordPress experience
Strong eye for design and layout
Familiarity with Figma, Photoshop, and design workflows
Experience using Jira, Slack, or similar tools