Should have knowledge of working with MySQL Database.
Strong knowledge about Responsive Web Design/Admin Panel with Bootstrap/WordPress.
Must have experience in Payment Gateway Implementation and SMS Gateway Implementation.
Must have knowledge on version controlling system (git, bitbucket).
Independently development of the overall digital marketing strategy for online and offline business.
Provide creative ideas for content marketing and update website and collaborate with designers to improve user experience.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns (Twitter, Facebook, Instagram, Linked In, etc.
Set up conversion, pixel and event tracking on the website and across various digital platforms.
Knowledge about “On page and Off page SEO” based on current ranking factor.
Develop SEO roadmap, identify and implement strategies and tactics for increasing organic traffic.
Should have the ability to use premium SEO tools such as- SEMrush, Ahrefs, Yoast Premium Plugin, MOZ, Google Search Console, Google Trends, Mixpanel Webmaster tools for track progress.
Experience in integrated E-commerce B2B/B2C projects